Sunday, September 18, 2011

The Platform for Continuous Interaction

The Design Clinic Scheme for MSMEs, a unique and ambitious design intervention scheme for the country's large micro, small and medium scale enterprises, was launched by the Ministry of MSMEs, Government of India on 17th February 2010. National Institute of Design, NID, Ahmedabad is appointed as the nodal agency for its implementation throughout the country.  The scheme targets to reach out to around 200 MSME industry clusters.

The first of its kind design intervention scheme aims to take design to the doorsteps of the needy MSME industries of the country, through organizing series of Design Awareness Seminars, Design Awareness Programmes and Design Projects.  Through these efforts, the scheme aims to create a platform for the needy MSME industries and the designers for continuous and constant interaction to improve their products and processes. One of the ten schemes launched by the Ministry of MSME, Government of India, under its National Manufacturing Competitiveness programme, NMCP, the Design Clinic Scheme for MSMEs, would encourage
creation of 'Designed in India' and 'Designed for India' products and services. Thereby creating a sustainable eco-system for these industries the scheme will help MSMEs compete and succeed in today's contemporary global markets.

As the first step of its implementation detailed guidelines and formats have been developed. Various channels of communication and its marketing to reach out to the industries as well as the design fraternity are constantly tried out. A  dedicated website for the scheme has so far served as the platform for interaction. Also regional centres have been set up at Delhi ( North Zone), Ahmedbad (West Zone), Bangalore (South Zone), Kolkota (East Zone) and Guwahati (North-East Zone) with a view to reach out to various parts of the country.

The scheme as of today, has successfully organized 150 Design Sensitization Seminars for various sectors of  MSMEs in various different parts of the country. Also numbers of Design Awareness Programmes, Orientation Programmes and Design Showcase events have been organized till date. The zonal centers of the scheme have been closely working with various industry associations and organizations to facilitate them for successful organization of these programmes.  Design demands contextual and specific solutions and thus each of the seminars and awareness programmes demands unique and specific inputs for the industry sector being catered. The scheme formats and guidelines are thus being continuously refined and improved based on the feedback and experiences received from various stake holders including from our zonal centers.

The members of the implementation team at various zonal centres are putting in their best efforts to reach out to different industry associations and MSME units, facilitate them for organizing different programmes as well as answer various different queries.  Along with our zonal centers, NID has also tied up with various national level industry associations, government organization and have liasoning officers appointed in different cities for quicker, smoother and efficient implementation of the scheme.

It is thus felt necessary to create a platform for constant interaction for various stake holders of the scheme to share the experiences, to quickly answer the queries and thereby facilitate the industries get the benefits of the scheme, and at the same time document and report the status of the scheme.

This interactive platform is thus created with the above objectives.   I look forward to frank and open discussions and  suggestions through this platform with a view to serve the basic objective to take design to the doorsteps of the MSME industries of the country.


No comments:

Post a Comment